From Scratch to Success: Dirty Dough Cookies’ Journey of Innovation and Deliciousness with Bennett Maxwell

In this episode of the Legacy Podcast, host Paul Dio sits down with Bennett Maxwell, the founder of Dirty Dough Cookies. Bennett shares his journey into the cookie industry and discusses the unique aspects of his franchise model. Bennett also emphasizes their focus on creating unique cookies, such as the world’s only three-layer cookie and the best gluten-friendly cookie in the market. This episode is a must-listen for entrepreneurs in the food industry who are looking to innovate their product offerings and increase customer engagement.


Topics covered in this Episode:

  • The trials and triumphs that come with venturing into the ever-competitive cookie industry.
  • Delve into Dirty Dough Cookies’ passion for crafting one-of-a-kind and groundbreaking cookies.
  • Recognize the crucial role of mental well-being and entrepreneurship in achieving life satisfaction.




About Bennett Maxwell:

Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the Founder and driving force behind Dirty Dough Cookies- the fastest growing franchise in the United States with over 50 store locations and over100 opening in 2023 alone.


Connect with Bennett here:


Connect with Paul here:


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Timestamped summary of this episode:
00:01:31 – Introduction,
Paul and Bennett greet each other and discuss their respective locations.

00:02:01 – Podcast Format and Connection,
Paul explains the format of the podcast and how he connected with Bennett through Zach, the PR representative.

00:03:14 – Business Legacy Podcast Begins,
Paul officially welcomes Bennett to the podcast and asks him why he chose cookies as his business venture.

00:04:49 – Dirty Dough Cookies Model,
Bennett explains the unique model of Dirty Dough Cookies, which involves centralized production and pre-portioned cookie dough pucks for franchisees.

00:09:17 – Sustainability and Recipe Innovation,
Bennett discusses the importance of sustainability in the cookie industry and mentions that Dirty Dough Cookies constantly introduces new flavors and recipes.

00:15:59 – Finding Purpose and Setting Goals,
Bennett shares his decision to pursue his current path for the rest of his life, setting goals and continually striving for fulfillment. He discusses his mission statement and core values, emphasizing the importance of mental health and entrepreneurship in achieving joint fulfillment.

00:18:46 – Describing Bennett’s Personality,
Bennett’s friends and family describe him as hardworking, visionary, and dedicated. While hard work is a valuable skill, Bennett wants to be known for dependability and putting people first. He focuses on making a positive impact on others’ lives and finding joy and fulfillment in the process.

00:19:53 – How Bennett Wants to Be Remembered,
Bennett’s obituary centers around how he changed other people’s lives. He prioritizes dependability, honesty, integrity, and putting people before money. His goal is to ease human suffering by helping others find more joy and fulfillment, while also taking care of his own mental and physical well-being.

00:21:51 – Shifting Mindset Through Surroundings,
Bennett’s mindset has shifted through surrounding himself with different people. He highlights the importance of growth-oriented thinking, scalability, and long-term considerations in business decisions. He has also learned to be more selective in hiring, considering the long-term impact on the brand and franchisees.

00:24:04 – Where to Find More Information,
To learn more about Bennett and his work, visit his website,, where he shares insights on business

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