Redefining Success: Serving Others and Making a Difference as an Entrepreneur

In this episode of the Legacy Podcast, you’ll hear host Paul Dio chat with Coco Sellman, CEO and founder of A Force for Good and Allpoint Healthcare. Coco shares her journey as an entrepreneur and her passion for making a positive impact through her ventures. She discusses her new platform for entrepreneurs, drawing from her own experiences and failures along the way. Coco’s story is not only inspiring but also provides valuable insights into the importance of having the right team, the high costs of starting a business, and the mindset of not accepting failure. Her dedication to being of service to others and her commitment to personal growth through partnerships make this episode a must-listen for purpose-driven entrepreneurs seeking to create meaningful change. So grab your headphones and get ready to be empowered and inspired by Coco Sellman.


Topics covered in this Episode:

  • Learn how building the right team can drive success and amplify your impact.
  • Uncover the hidden costs of starting a business and navigate financial challenges.
  • Develop a resilient mental framework that refuses to accept failure as an option.


Connect with Coco here:     

Connect with Paul here:


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About Coco Sellman: 

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has founded six businesses and supported the launch and growth of hundreds of organizations.

Most recently, Coco was the founder of Allumé Home Care, a home health company serving medically fragile children and adults. Allumé merged with All Pointe Care in 2021, creating the second-largest provider of in-home pediatric nursing in the state of Connecticut; Coco now sits on the board.

In 2023, Coco is launching a new venture, A Force for Good, an online platform providing self-service tools that help purpose-led founders accelerate impact, scale and profit. A book of the same title is coming out Fall 2024.

Currently, Coco is also a member of 37 Angels and is a Founder Institute Mentor. In the past, Coco founded WorldChangingBusiness and The Trust Leadership Institute; she also co-founded Zoe Collection and Three Bees Chocolates.

Over the course of her career, Coco has worked with hundreds of founders to grow successful, sustainable businesses that bring good to the world. She has also served on several nonprofit boards including, the Connecticut Association for Healthcare at Home (current Chair, past Government Relations Chair), Worldwide Orphans (Chair of Strategic Planning), the Oliver Wolcott Library (Finance Committee, Trustees Committee and Auction Committee), Washington Montessori School (Past Chair), and Standing Tall (former Executive Director).


Timestamped summary of this episode:
00:00:00 – Introduction
The host introduces the podcast and the guest, Coco Selman, who is the CEO and founder of A Force for Good and Allpoint Healthcare. They discuss the latest iteration of Coco’s work and what inspired her to become an entrepreneur.

00:02:35 – Launching Illume
Coco shares the story of how she started her home healthcare business, Illume. She saw a market need and believed she could provide the necessary services by building a strong team and focusing on the well-being of the nurses. Despite the challenges, Illume grew quickly and made a difference in the lives of patients and their families.

00:08:11 – Clarifying Mistakes
Coco reflects on the importance of having the right people on your team and the consequences of keeping someone in an important role who is not competent. She also acknowledges that starting a business can be more expensive than expected and emphasizes the need for sufficient funding.

00:11:24 – Overcoming Challenges
Coco shares the mental frameworks she used to keep herself going during difficult times. She adopted the mindset that failure was not an option and constantly asked herself what her highest and best use was in order to move the business forward and be of service to her team, patients, and stakeholders.

00:12:39 – Merging and Growing
Coco discusses the growth she experienced through merging with a larger platform. This partnership allowed her to further be of service and let go of her own vision in order to do what was best for

00:19:32 – Introduction to wwwforceforgood biz
Coco Sellman discusses her new venture, wwwforceforgood biz, which focuses on supporting underrepresented and purpose-led founders. She invites founders to visit the website to learn about the business accelerator they are putting together to help founders grow and prosper.

00:20:24 – Interest in supporting founders
Coco expresses her interest in hearing from founders who are striving to make the world better but struggling to receive the necessary support, team, knowledge, and funding. She acknowledges that these challenges are common among entrepreneurs and is committed to working on these issues in her next chapter.

00:20:40 – Podcast review and conclusion
Paul thanks Coco Sellman for joining the podcast and encourages listeners to leave a review. He concludes the episode by providing information about the hosts and The Legacy Podcast website.

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