Mark Samuel – IWON Organics

This week we interview (#12) Mark Samuel, Founder and CEO of IWON Organics, about nutrition, balanced health, and wellness, having a “why”, and more.

About Mark Samuel:

I’m a proud dad of two. A health and fitness enthusiast. And I have 17 years of start-up experience. I’m currently the founder and CEO of IWON Organics, a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice – our mission is to help others with their health and nutrition journey. IWON (I’m Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats, and carbohydrates. IWON’s snacks can be found in over 5,000 stores nationwide, including Kroger’s, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at, Amazon and Thrive Market.

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