Can a single business challenge lead to the birth of a thriving enterprise? Join us as Jaime Nacach, the founder of Virtual Latinos, recounts his journey from running a marketing agency to creating a successful recruitment company. Jaime shares his struggle with outsourcing to the Philippines, facing hurdles like time zone differences and high turnover rates, which inspired him to explore the untapped potential of Latin American talent. Discover how this shift not only solved his initial problems but also revealed a goldmine of skilled, English-speaking professionals right in his backyard.
In our discussion, Jaime also opens up about the critical importance of delegating responsibilities to grow a business sustainably. From hiring the right people in sales, marketing, support, operations, and finance, to the influence of his entrepreneurial family background, Jaime’s insights are invaluable. He reflects on the unexpected growth spurt during the COVID-19 pandemic, which validated the remote work model and expanded opportunities for Latin American professionals. We also delve into the rebranding journey from “virtual assistants” to “virtual professionals” and the profound impact of fostering a supportive, family-like community. This episode is brimming with practical advice and inspiring stories that you won’t want to miss.
Episode Highlights
- Importance of Delegation in Business Growth:
Delegation emerges as a key theme in the episode. Effective delegation of responsibilities, particularly in recruitment, sales, marketing, support, and operations, played a crucial role in scaling the business. This allowed a focus on core activities and business growth, highlighting the power of hiring the right people to drive success.
- Transition to Latin American Talent:
The significant transition from outsourcing to the Philippines to focusing on remote professionals from Latin America. Driven by the challenges of time zone differences, unstable internet, and high turnover rates in the Philippines, Latin American professionals offered an optimal balance of affordability and quality, leading to the successful establishment of Virtual Latinos.
- Rebranding and Community Building:
The rebranding from “virtual assistants” to “virtual professionals,” reflecting the high caliber of talent involved. Additionally, the episode delves into the creation of a supportive community through virtual town halls, where hired individuals shared their life-changing experiences and encouraged others in the hiring process. This fostered a family-like atmosphere and meaningful connections among Latino professionals.
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Website: https://innovativewealth.com/
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Connect with Jaime here:
Website: https://www.virtuallatinos.com/
LinkedIn: https://www.linkedin.com/in/jaimenacach/
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About Jaime:
Jaime is an entrepreneur, marketer, self-taught tech expert, and the founder and CEO of Virtual Latinos. He graduated from SDSU with a bachelor’s degree in business administration with a focus on the management of information systems and earned his MBA from Tel Aviv University in Israel. Jaime, just like his family, has been an entrepreneur most of his life and loves the ability to turn challenges into opportunities. He has combined his creativity and business strategy experience to create a digital marketing agency, Bloominari, and a recruitment agency called Virtual Latinos (VL) focused on hiring remote professionals from Latin America. So far, VL has helped 900+ companies to elevate their levels of freedom, success, and growth, and has assisted 1,300+ Latino professionals in finding their dream remote jobs.